PHILOSOPHY: We are making fashion for the dog which is trendy, but still a means to an end, which is to protect the dog from cold and not making a joke character of your companion. We don´t support whatsoever any kind of abuse or other kind of misbehaviour of many dog-fashion manufacturers and/or dog owners who apply frilly dresses to their dogs. Dogs love freedom and we must respect that. For the cold winter-times however your best friend will also be happy if you walk in the cold, wet, dirty park and provide him with a warm, comfortable Jacket or Hoodie.Due to a lot of experience with our own dogs we attach great importance to the quality wearing comfort for the dog, which means quality from the selection of the fabrics up to the workmanship of the cloth. There mustn’t be a zipper disturbing your little friend in the wrong place, nor unnecessary buttons or decorational accessoires.. collars and turtlenecks shouldn’t be tight, stiff etc.. All these things cause that your dog feels uncomfortable and cannot move as he naturally does. Well, all this of course doesn’t mean that our fashion for the dog is triste and boring, on the contrary! Fine feathers make fine dogs ;) , that’s why we always try to incorporate the most important characteristics of the dog into our design flow of each collection, just as Joy, Loyalty, Power/Energy, …We think that our clothes emphasize a dogs’ character, but with simple but stylish design twists.